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Community outreach has been one of the driving forces for 2Game's continued operation from the very start. From our Football Manager Twitch championships to user-friendly PC optimization guides, making gaming more interesting and way easier for you, our readers, has always been the goal. At a surface level, that does mean providing you with delightful game discounts, but beyond that, we've had featurettes such as the long-lasting Community Spotlight to take things to the next level.
It's a bit strange then, perhaps, that we never really took the time to really go in-depth and explain what 2Game's affiliate program is all about. To that end, we've decided to take some time to talk about it with 2Game's Head of Business Development, Steve Gozo-Hill, and our Affiliate Manager, Joaquin A. Chua. The two have worked together to kickstart some of our biggest and most important affiliate programs and features yet, with heaps more to come.
What you'll find below, then, is a closer look at what goes on in 2Game's affiliate-facing backend. Whether you'd like to join our roster of content creators or just get an idea of how it all works, you're in for a hoot!
2Game's Affiliate Structure Explained
The first step forward for today will be to explain what all of this is, in the first place. Depending on whether you're a content creator or not, many of the things we're about to discuss might sound totally out there at a glance. So, to keep things neat and simple, we'll start from the very basics!
As explained by Steve and Joaquin - also known as Jake - in our recent talk, "2Game's affiliate system is a performance-based marketing program that allows individuals, content creators, KOLs, streamers, vloggers, or businesses to partner with us and promote our digital gaming products." In other words - you can join forces with 2Game right now. Isn't that neat? Oh, but wait, it gets so much better: "Affiliate partners earn commissions for driving sales to 2Game through their unique referral links and promo codes," continues the description.
Steve and Jake can essentially set you up with your very own discount coupon and referral links, allowing you to promote 2Game's products and earn commission along the way. Your viewers/readers can then make use of the aforementioned coupon to score an extra discount on top of 2Game's existing sales. It's a win-win sort of situation, really.
Check Out 2Game's Affiliate Program Today!
Boons for 2Game's Affiliate Partners
Speaking in slightly more technical terms, all of 2Game's affiliates get access to the following features:
- extremely competitive commission structures
- access to quality games and gaming products
- access to a dedicated 2Game support team, helping you optimize your marketing strategies
- robust reporting systems, allowing you to monitor your performance and earnings in real-time
- regular promotions and discounts
- a global reach, thanks to 2Game's worldwide availability
- an easy-to-use affiliate platform, powered by Impact.com
- an extremely wide range of marketing materials
- no entry barriers whatsoever
- timely payouts
As Steve and Jake put it, "The program's emphasis on quality, support, and competitive commissions sets it apart and makes it a prime choice for affiliates in the gaming industry." All of the features outlined above combine to set up our affiliates with a remarkably powerful toolkit, no matter their niche. From Elden Ring to Football Manager, rest assured that we've got you fully covered.
"Just on our in-house program alone, we're delighted to say we paid out over $100K USD in commissions in the last year!"
2Game's not resting on its laurels, either. In our talk, Steve and Jake explained that the company's massively upgraded its affiliate platform very recently, allowing 2Game to take the next logical step in its evolution: "We recently moved to Impact.com, which offers a comprehensive set of tools and features to help us streamline our affiliate marketing efforts and drive greater success," Steve explained. "This platform provides comprehensive tracking and reporting capabilities, allowing us to monitor affiliate performance in real-time and make data-driven decisions." The goal, as it were, is to empower our affiliates in a way that otherwise wouldn't have been easily accessible. We work hard to make your life that much easier on the technical side of things, allowing you to focus on what you do best: creating awesome content!
"Additionally," Jake continued, "[Impact.com] offers advanced commission structures and customizable payout options, giving us the flexibility to reward our affiliates in ways that best align with our business goals. The platform also supports seamless integration with our e-commerce system and various marketing channels, making it easier for affiliates to promote our products and services. With its user-friendly interface and extensive support resources, our transition to this new affiliate platform has been a game-changer for our affiliate marketing program, enabling us to expand our reach and maximise our affiliate partnerships."
There's More Where That Came From
All of the above ensures an extremely creator-friendly environment. 2Game provides monetization opportunities through a number of different income streams: the affiliate program will, as a baseline, diversify your content creation beyond anything traditional ad revenue or sponsorship deals could offer, giving you a third option to fall back upon. And, since you're given easy access to all of 2Game's custom promotional and marketing materials, you can work to massively improve your production values quickly and with minimum additional effort.
Steve and Jake are here to make your life as a content creator easier, after all.
And, if push comes to shove and you end up needing some 1-on-1 help, you can rest easy knowing it's just one email away at any point in time.
Exclusive Content Awaits
One of the biggest and most important boons provided by 2Game affiliation is something we hadn't even touched upon yet, and it's the fact that we can give you early and exclusive access to a huge array of products. 2Game works directly with a huge roster of gaming companies, including some of the biggest publishers and developers on the market. Signing up to affiliate with us means tapping into this wealth of resources ahead of the competition. Combine this with fair compensation packages and a flexible partnership deal, and you've got all the makings of a hugely prospective partnership.
You Can Grow Your Brand With 2Game, Too
"At 2Game, we understand the critical importance of fostering growth and development for our creators," Steve and Jake told me. "We have implemented a comprehensive plan designed to nurture and retain talent within our platform!"
As growth and personal improvement is a key aspect of 2Game's umbrella affiliate program, we've spent no small amount of thought on how to help our partners over a longer period of time. Here are some of the specifics we've implemented so far:
- easy access to feedback mechanisms, ensuring a constant discussion with 2Game's specialists
- ample creative freedom
- recognition and promotion - as shown in 2Game's Creator Spotlight series
- collaboration opportunities
- regular updates with gaming industry novelties
- long-term relationships with staff and 2Game at large
All of this, combined with the boons we mentioned previously, makes 2Game's affiliate program an incredibly compelling choice if you're a content creator. As Steve puts it, "2Game's approach to retaining and supporting creators revolves around continuous learning, fair compensation, creative freedom, recognition, collaboration, transparency, innovation, community support, and building long-term relationships. We believe that by prioritising the well-being and growth of our creators, we create a thriving and mutually beneficial ecosystem for everyone involved."
Join 2Game Before an Exciting New Chapter Unravels
2Game's got some big things ahead of it in 2024 and beyond. Not only is the official 2Game.com website being relaunched in Q1 2024 with a hugely improved UI and UX, as well as a host of exciting new features for improved traffic and conversion rates, but we've also regionalised our affiliate program for much-improved partner support. LATAM creators and users, in particular, can expect an improved platform with localized discounts and more.
Over the course of the coming months, 2Game will also be massively increasing the number of regional sale events worldwide, which is going to be a huge opportunity for partners to make use of. Combine this with an ever-growing product catalogue, and you've got something truly special brewing for sure. Why not be a part of it, then?
Don't Forget: You Can Reach Out Today!
If you, too, think you've got what it takes to become a successful 2Game affiliate, you should reach out as soon as possible! You can reach Jake via [email protected], and whether you've got any questions or concerns, Jake or the rest of his team will be more than happy to help with getting you sorted out.
With a stellar reputation and a huge array of content creators already in our corner, 2Game is here to make a mark on the PC gaming industry and beyond. As Jake puts it, "Partnering with 2Game means the chance for uncapped earnings in the largest entertainment sector on the globe," and if you think you've got what it takes to join us - do not hesitate. 2Game is here to help!
Get in the Game ! 
